![]() Parent company: Molson Coors Brewing Company. ![]() Many spiked seltzer brands had double digit percentage point growth in the last year, according to Steinman.Ģ4/7 Wall Street reviewed domestic shipping volume data provided by industry advocacy group Beer Marketer’s Insights to identify America’s biggest beer brands. Spiked seltzers, such as Mike’s Hard Lemonade, are also cutting into the consumption of legacy beer brands, particularly light beer. This slight dip in beer shipments may be attributable to the rise in popularity of alternate alcoholic drinks.Īccording to a Gallup poll, more than a quarter of American drinkers listed wine as their preferred beverage - the largest share in the poll’s 25 year history. This comes after three consecutive years of modest growth in 2014, 2015, and 2016. beer shipments were down roughly 1 percent in 2017 and look to be headed that way in 2018 as well, according to Steinman. According to Steinman, three reasons are behind the increased demand for Mexican beers: a growing Hispanic population in the United States, effective marketing campaigns, and the brands' broadening appeal with the general market. These Mexican imports have largely avoided the sales decline that has been common among beers like Miller Lite or Bud Light, instead posting substantial year-over-year growth. The rising demand for beer brands from Mexico has vaulted lagers like like Modelo and Corona up the list of America’s favorite beers. More: What are the world’s most valuable brands? Tech companies like Apple, Google and Amazon More: Top American brands: Apple, Amazon, Pinterest score highest in consumer survey ![]()
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